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By: Allen Steven

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Thursday, 21-Mar-2013 21:47 Email | Share | | Bookmark
Web Services In Business

Web services in business are an approach to interaction between computer devices over the internet. Generally a web service is a software function supplied from a network address on the net or on a cloud system and is regarded as always being 'on' in terms of its availability. A web service is commonly known as a software system created to support machine to machine interaction on the system, like the internet. Web services enable businesses to communicate data with other clients or businesses without jeopardising their protection or exposing personal information about each other’s IT systems and firewall. Web services are written so that they do not require browsers or HTML to work and this often causes them to be referred to as application services.

The use of the net is so generally acknowledged as a primary tool inside business it's no surprise many companies choose to involve the use of the net to help maintain and improve their business. One component of this can be through web design, the maintenance and production of websites. Most businesses recognise the importance and value of having a site for their company or business, allowing them to be accessible to potential clients or customers. A dynamic and fascinating website can definitely make a huge difference for a company and thus it's important to work on the web design, areas such as graphic design, search engine optimisation , info-graphics and usability should all be considered when making a site. Web design UK is designed for the 'front-end' of a website, intended to attract business and customers with interesting and relevant content, it is sometimes required to be updated and guaranteed it's kept dynamic and suitable to optimize sales and custom.

Web design is only one component of web development which is important in modern day business. Web development as an extensive concept is any work involved when developing a website, ranging from basic static pages of text to more complex sites with numerous graphics and pages like social networks, internet applications and electronic businesses. Web development generally means the non-design portions of a site as it tends to be more coding and writing rather than making the page eye-catching and alluring to customers.

Small organisations and businesses may only require one web developer, usually outsourced, as preliminary web design and development is rather specialist, and once the main structure of the site has been created a company may want to employ someone to update and regularly maintain the site simply as information about websites and the application of the web has become increasingly available and quickly learnt. The accessibility and familiarity with the internet and its potential for business is something more apparent in the younger years, and this has forced companies to reconsider and upgrade their strategies in terms of generating new interest and business. This then involves updating or changing their marketing plan in line with the current day approach of business.

Web marketing or online marketing isn't a new concept but one that has been recognized and taken on by storm in the recent years when it comes to business strategy. Online advertising has taken the corporate world by storm with the latest introduction to social networks and has therefore forced businesses to reconsider their marketing strategy in keeping with the modern world.


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